Evidence receipt / prediction
Published · transcript-backedJen Abel: prediction
9 Nov 2025 Lenny's Podcast "Sell the alpha, not the feature": The enterprise sales playbook for $1M to $10M ARR | Jen Abel
“What is the opportunity that you're selling? That if they are excited by that, they will take a call.”
— Jen Abel
Source trail
Everything needed to verify it.
- Speaker
- Jen Abel
- Attribution
- Verified speaker
- Claim type
- prediction
- Recorded
- 9 Nov 2025
- Publisher
- Lenny's Podcast
Transcript context
…Okay, let me ask you another reader question from Hang Huang. This is kind of in a different direction. So he says, "The biggest challenge is always cutting through the noise to get that initial meeting with the right decision maker. How do you even get their attention?" It's the vision. What is the opportunity that you're selling? That if they are excited by that, they will take a call. I see it all the time, and don't give away the farm. Keep it to three sentences. And I know I said this on our first call, but say something counterintuitive, they could feel different. Make it feel like they can learn from you by taking a 15-minute call. You see the standards of like, "Oh, I came across your LinkedIn." And, "Are you looking to grow your business by 15%?" It's like, "What kind of statement is that?" And this is in the cold email they get about this pitch.…
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