Ronny Kohavi: belief

Transcript context

…You said that there's a site of a failed redesigns. Is that in your book or is that a site that you can point people to, to help build this case? I teach this in my class, but I think I've posted this on LinkedIn and answered some questions. I'm happy to put that in the notes. Okay, cool. We'll put that in the show notes. Because I think that's the kind of data that often helps convince a team, "Maybe we shouldn't rethink this entire onboarding flow from scratch. Maybe we should iterate towards and learn as we go." This episode is brought to you by Eppo. Eppo is a next generation A/B testing platform built by Airbnb alums for modern growth teams. Companies like DraftKings, Zapier, ClickUp, Twitch, and Cameo rely on Eppo to power their experiments. Wherever you work, running experiments is increasingly essential, but there are no commercial tools that integrate with a modern growth team stack. This leads to wasted time building internal tools or trying to run your own experiments through a clunky marketing tool. When I was at Airbnb, one of the things that I loved most about working there was our experimentation platform, where I was able to slice and dice data by device types, country, user stage. Eppo does all that and more, delivering results quickly, avoiding annoying prolonged analytic cycles, and helping you easily get to the root cause of any issue you discover. Eppo lets you go beyond basic click through metrics, and instead use your North Star metrics like activation, retention, subscription and payments. Eppo supports tests on the front end, on the back end, email marketing, even machine learning clients. Check out Eppo at geteppo.com, that's geteppo.com, and 10X your experiment velocity. Is it ever worth just going, "Let's just rethink this whole thing and just give it a shot," to break out of a local minima or local maxima essentially?…

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