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Published · transcript-backed

Lenny Rachitsky: preference

29 Jun 2025 Lenny's Podcast Naming expert shares the process behind creating billion-dollar brand names like Azure, Vercel, Windsurf, Sonos, Blackberry, and Impossible Burger | David Placek (Lexicon Branding)

“I love that offer. I think a lot of people are going to take advantage of that.”

— Lenny Rachitsky

Source trail

Everything needed to verify it.

Speaker
Lenny Rachitsky
Attribution
Verified speaker
Claim type
preference
Recorded
29 Jun 2025
Publisher
Lenny's Podcast

Transcript context

…I'm going to emphasize one point, I think, which is that I really would like the listeners to really begin to think about how valuable a brand name can be. That you're not just looking for a word, you're looking for this experience. And if you get it right, not just a good name but the right name, the value is almost unlimited. And so give yourself some time, give yourself a budget, give yourself the right resources to do that. Second thing is we try to really be helpful here, and so I am always happy to talk to people about where they are in a process and if we can help, or just give them a little bit of advice. And we schedule, we call them office hours here. We're judicious about it, but we are open to that. It's just playing a long-term game, so I'd like to leave that with the viewers also. We're about to book out your office hours. I love that offer. I think a lot of people are going to take advantage of that. That is super cool. David, with that, we've reached our very exciting lightning round. I've got five questions for you. Are you ready? Yes, I'm ready.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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