Keith Rabois: observation

Transcript context

…That's so interesting. You would think though, because there are so many products launching every single day, there's just endless things to pay attention to, you would think design would be a differentiator more and more. I do agree with that. I do agree with that actually. I think the alpha is in design just like in marketing. It's not the tools, it's not the channels, not the metrics. It's the storytelling. It's how do you cut through the clutter in the snappiest, most compelling, possible way? It's an NP problem. There's so many different words you can use to express the same concept, but the person who can say, "This is the way to frame it," the proverbial 1,000 songs in your market, is worth all the tools in the world. Yeah. So that's the other part of my insight recently is just as AI makes it easier to build, it's kind of expanding from the middle out. And what remains is figuring out what to build and making iterating on the idea. And then it's at the other end of the spectrum, which is distribution, getting anyone to pay any attention to what the heck you've done, because again, there's so much happening every single day.…

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