Evidence receipt / preference
Published · transcript-backedHoward Schultz: preference
4 Jun 2024 Acquired Starbucks (with Howard Schultz)
“I started taking a couple of trips to Europe and Asia just to get a sense of what the opportunity would be and how would we do it.”
Source trail
Everything needed to verify it.
- Speaker
- Howard Schultz
- Attribution
- Verified speaker
- Claim type
- preference
- Recorded
- 4 Jun 2024
- Publisher
- Acquired
- Episode
- Starbucks (with Howard Schultz)
Transcript context
…No cream, no sugar. The Frappuccino began my journey to the good stuff. So that’s the Frappuccino story, 1996, 1997, 1998. This is the international story. I love the Japan story. You’ve told this to me before, but I’d love to hear. Okay. There’s a couple of things about this. I started taking a couple of trips to Europe and Asia just to get a sense of what the opportunity would be and how would we do it. I quickly wrote off Europe because coffee was there. I didn’t think we could possibly enter as an American company. This would be like an American luxury leather goods company coming in and competing with Hermes.…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.