Zoelle Egner: belief

Transcript context

…What do you think folks can do to help keep that level of quality high? Is it just one person being obsessed and just reviewing everything like a founder? Is having someone like you that's just very detail oriented, just review everything? How do you actually execute that when you have 1,000 things to do? 100%. I'd say there's one of two approaches and you articulated them here. One is you can have the founder that is the avatar of quality, who is just relentlessly being like, "Hey, we're going to do the 15 minute check. Yes, we're going through it. Yes, I'm going to send you a copy of this email, and someone else going to click every link in it, and make sure they're not broken." Or, you can have someone else be the avatar of that who is in the company. I would say in many of the companies I have worked at, that has been me, because I've been the marketing human who cares. But it doesn't have to be a marketing person, it can be someone on product. It can be, honestly, even someone on customer success if you're willing to let them provide their feedback on the way that you're showing up in the world, which you should because they have fantastic insight. There just needs to be someone. And I think building that into how you interview can be very helpful, as well. So finding people who understand those trade-offs and that balance, and who are willing to put in the extra 15 minutes, but aren't going to spend an extra week trying to obsessively QA everything. You don't want to go that far. Just who has that bent towards detail can be very helpful. Also, just make yourself a checklist. It doesn't have to be complicated. "Every time we put out a blog post, these are the three things we're going to do. Every time we send out an email, it needs to be seen by at least one other person." None of this is rocket science. You just need to make a little process for yourself, and then it can be very fast and lightweight, but the dividends are worth it, I think. I like how simple this is, just to look like a bigger company, is just pay attention and focus on the little things. It's not a big, whole thing. [inaudible 00:33:39]…

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