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Hal Varian: disagreement

19 Jun 2019 Conversations with Tyler Hal Varian on Taking the Academic Approach to Business

“One is, there’ll be this highly personalized pricing that will leave consumers with no surplus whatsoever. That story seems, to me, to be ridiculous because it’s so easy for consumers to conduct this kind of search and try to find a lower price.”

— Hal Varian

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Everything needed to verify it.

Speaker
Hal Varian
Attribution
Verified speaker
Claim type
disagreement
Recorded
19 Jun 2019
Publisher
Conversations with Tyler

Transcript context

…Should we be more or less worried about the economics of price discrimination, given the internet? We hear two stories, of course. One is, there’ll be this highly personalized pricing that will leave consumers with no surplus whatsoever. That story seems, to me, to be ridiculous because it’s so easy for consumers to conduct this kind of search and try to find a lower price. So consumers have been empowered by this technology in my view. Let’s say I’m searching on the internet. Amazon has a lot of data about me. Say they were completely allowed to price-discriminate. What’s my response to this hypothetical Amazon third-degree perfect price discrimination? What should I do?…

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