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Published · transcript-backedSpeaker unverified: belief
17 Sept 2025 Cheeky Pint Ambrook CEO Mackenzie Burnett on American agriculture, rural resilience, and carrying 50lbs of fresh pork on Amtrak
“We found that trying to help them with the more routine working capital, whether or not through public or private lenders and grant givers, it was just basically a lot of these businesses didn’t actually have the financial record-keeping that you needed to.”
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- Speaker
- Speaker unverified
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- Claim type
- belief
- Recorded
- 17 Sept 2025
- Publisher
- Cheeky Pint
Transcript context
…I just want to start with Ambrook. Many people who are not in farming will not know what Ambrook is. Tell us the Ambrook product story and how you got here. Yeah, so Ambrook, we build financial management software for farms, ranches and increasingly other, I would say, industrial mom-and-pop shops. So these are more complex businesses, typically family-run in the US. What financial management software means is it’s accounting software, payments, and banking. A lot of that is built on Stripe’s infrastructure and is, I think, made a lot more possible to be able to bundle a lot of that. I think you had sort of the bundling, the great unbundling, and now you have the great rebundling that has been enabled by a lot of embedded infrastructure tools, but that is what we build. The broad mission is: How do you help American family businesses become more profitable and more resilient? And resiliency is both economically and environmentally resilient. And we had started by trying to help a lot of farms access working capital during the pandemic. And then we pretty quickly realized that while we could help them with these one-off pandemic relief programs, which are actually designed to be extremely simple to apply for and simple to get the money, even then a lot of businesses were struggling to get those checks. We found that trying to help them with the more routine working capital, whether or not through public or private lenders and grant givers, it was just basically a lot of these businesses didn’t actually have the financial record-keeping that you needed to. OK. So farms are very complex businesses. You started off helping them with COVID stimulus essentially, and then as part of that you realize that it’s very hard to understand the farm’s finances, which got you into financial tooling.…
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