Vijay Iyengar: evaluation

Transcript context

…What's an example of a feature or product that you launched within that first track? And then what's an example of something that came out of the designer led approach, if anything comes to mind? I think out of the first track, oh man, there's so many that were just core. We didn't have a good cohorts product at the time, just being able to create behavioral cohorts users and create them from any report that we built, right? And I think that, I mean it's just table stakes and analytics to be able to do that. So, that was one of the first things we built, and it was fairly obvious. There's a lot of other things in more advanced types of funnel analytics and a flows and visualization that was really interactive. I think on the design-led phase, the biggest thing I think was visualization consistency and making our charts interactive in a consistent way across our entire product. And so there's two things that enabled. One was that every time we added a new visualization or a new enhancement to a visualization or how something is sorted in one report, it just instantly applied everywhere. So, just the reach was multiplied for everything we added. And the other thing is it just made the product more accessible, let us add dark mode. So, it made our visualizations really stunning and really easy to see what the takeaways were. And then every new visualization we added inherited all those benefits. I'm trying to think about being at a company that goes through this phase of, "Hey, we're just going to build a bunch of stuff that we know we need." And it feels like hearing it, it's like, "Oh yeah, and then we're just going to make it all look great and connect and work well." I imagine that wasn't planned, and I imagine that wasn't easy to get people to maybe slow down on just building more products and features or push it in a direction where it's all going to make sense. Can you talk at all about what that process was, how hard it was to shift from we're just going to knock through all this checklist of things to let's just bigger, let's slow down, let's spend a lot of time designing?…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.