Evidence receipt / belief
Published · transcript-backedBarbra Gago: belief
27 Oct 2022 Lenny's Podcast Category creation and brand building | Barbra Gago (Pando, Miro, Greenhouse, Culture Amp)
“I think ultimately, it's a really powerful way to create defensibility for a product and a brand in the market, but it's also a lot of work related to category creation.”
Source trail
Everything needed to verify it.
- Speaker
- Barbra Gago
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 27 Oct 2022
- Publisher
- Lenny's Podcast
Transcript context
…Oh damn. All the material had been printed with the new URL. We had to just make a leap of faith, super stressful, but thankfully, we had luck on our side. But ultimately, team process, clear structure, transparent for everybody, getting feedback from customers and making sure stakeholders feel like they're involved. I think ultimately, it's a really powerful way to create defensibility for a product and a brand in the market, but it's also a lot of work related to category creation. I was just going to say that. It sounds like everything you do is just a hell of a lot of work. The rest [inaudible 00:37:34].…
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