Tony Fadell: belief

Transcript context

…There's so many directions I can go here. One that's interesting is how often Steve Jobs was actually wrong and how many times you had to [inaudible 00:32:24]. We all were wrong at certain times, but it's when you hit those, when you hit it big, when you get the right ones, they overshadow all the other stuff, but that's how you have to try and iterate. Jeff Bezos says the same thing. I believe in the same thing. You got to fail a few times until you find your way, but you only fail if you stop. If you keep iterating and keep going, well then that's not failure. That's called learning. The other interesting part of the story you just shared here, it was one of my favorite stories in your book actually, the fact you implied this, but basically the first iPod was you had to have a Mac to use it. And the idea is you want to sell Macs. This is a way to get people to buy Macs. The way you tell it is basically this ended up saving Apple eventually, not selling Macs, but people buying iPods. And that became the big part of the business.…

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