Lauren Ipsen: belief

Transcript context

…Got it. Yeah, so tapping your network makes a lot of sense. If you don't have that yet, I guess is it worth spending time on LinkedIn just cold messaging people as a founder, and any tips there for just cold outreach that you think work for a founder doing it versus you who are a professional at it? I do think it is worth that time. If you see someone that looks amazing, hell yeah, reach out to them, spend time with them, why not? And oftentimes, again, people are excited to see, oh, this CEO and founder wants to pick my brain, doesn't look like they're coming at me to try and recruit me, but rather just to have an open-ended conversation. For sure, and they can sense. You can definitely sense that type of interaction and feel comfortable with it, whereas sometimes the walls immediately go up when someone senses that they're trying to get poached. And so it's I think something that's worth them doing for sure. It's just if you are going to look for a key executive and are on a time crunch, I don't necessarily think the best use of your time is blindly reaching out to executives when you don't necessarily have the expertise in knowing which companies were thriving during that period of time, which organizations were great, and which were a little bit weaker within companies. All of those things are just the inner workings of the recruiting atmosphere and technology, and I think tapping people, if you don't have the network, talk to a great recruiter or just spend some time kind of doing some research on who's great. You can ask investors or board members in your companies as to who you should be targeting. So there's always got to be one or two people that can at least point you to another three or four. That reminds me of a tactic Gokul shared on this podcast about one of his best tricks, as you think of, if you're hiring salespeople, instead of looking for who are just the best salespeople, you look for the company that is known for being really good at sales and then you go find people there and try to poach their lieutenant types, not maybe necessarily their head of sales. Do you think that's a good move?…

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