Evidence receipt / preference
Published · transcript-backedHoward Schultz: preference
4 Jun 2024 Acquired Starbucks (with Howard Schultz)
“We were not expanding to multiple markets until we had enough evidence in the existing market that we had success, and we weren’t going to compound the growth in another market with problems that we’re having in the existing one. And I think that’s all Behar, because was managing all the operations.”
Source trail
Everything needed to verify it.
- Speaker
- Howard Schultz
- Attribution
- Verified speaker
- Claim type
- preference
- Recorded
- 4 Jun 2024
- Publisher
- Acquired
- Episode
- Starbucks (with Howard Schultz)
Transcript context
…You went to DC first. Went to DC. We were not expanding to multiple markets until we had enough evidence in the existing market that we had success, and we weren’t going to compound the growth in another market with problems that we’re having in the existing one. And I think that’s all Behar, because was managing all the operations. Boston was very different. We had a very strong, high quality competitor called the Coffee Connection in Boston, with an owner-operator in George Howell, who was not unlike Alfred Peet, kind of a gospel of coffee culture on the East Coast. We knew Boston was going to be tough for Starbucks to enter. We also had Dunkin Donuts there. A lot of the good real estate was taken by the Coffee Connection, right?…
Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.