Laura Schaffer: recommendation

Transcript context

…It's interesting that you almost have to start again as a product company, as a product because you may need to solve completely different problems that eventually lead to the same place. But it's interesting what you're saying that you may end up targeting analysts or PMs. I know Amplitude or has always focused on PMs, but- Yeah, it's right. And there's always nice thing about it is it's in some ways, it does feel like you're starting fresh because you do need to start with the customer again and what's their problem. But in a lot of ways, you can carry over a lot of the same knowledge. At that point you know what's working well. Amplitude for example, does have a ton of knowledge around what some of the best ways artists set up reports. There's a lot of things that they have the momentum going, like where do you choose that momentum and how do you put that and curate that in front of users and make sure that they're getting the right things. There's a ton of momentum already there. It's just a little bit about harnessing it and understanding like, yeah, where are the gaps because there are going to be gaps. But anchoring in a customer problem as I think the way that you start any new product, any new thing that you're releasing, should always think about the customer and the pain point. So no different than when you're doing PLG for the first time or cracking into it. You need to be thinking again, starting again with the problem, the problems they have, the psyche that they have coming to your space so that you can build something that is going to effectively make them feel like, "Oh you can solve my problem, you get me." And show them how your product's going to do that. Final question, and this is around developers. You worked at Twilio, obviously Twilio sold developers. I think Rapid where you work right before Amplitude also sold developers. Selling to developers feels like such a hot space right now. There's so many startups that are just building developer tools, such a huge market. Used to be not. Used to be like there's not a market in developers. They're not going to spend money, there's not enough of them. And now it is a big popular spot. And so I'm curious, what have you learned about building a startup and a product that sells to developers? I imagine a lot of founders building search tools would be really curious.…

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