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Jenny Wen: observation

1 Mar 2026 Lenny's Podcast The design process is dead. Here’s what’s replacing it. | Jenny Wen (head of design at Claude)

“We are using tools like Claude Code and v0 and whatnot, to start to spin up prototypes, and PMs are starting to spin up prototypes and stuff like that as well.”

— Jenny Wen

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Speaker
Jenny Wen
Attribution
Verified speaker
Claim type
observation
Recorded
1 Mar 2026
Publisher
Lenny's Podcast

Transcript context

…How true do you think this is at all companies, at say AI companies, non-AI companies? Someone may be hearing this, okay, Anthropic Claude, okay, they're at the bleeding edge, for one. Two, it's developery a little bit, but I think people might be feeling like, "Okay, this is not going to happen at Salesforce. This is not going to happen at, I don't know, ServiceNow, wherever." So I guess, do you feel like this is where all teams are heading? Is it mostly AI, bleeding edge companies? How widespread do you think the design process shift is going to be? So the talk that I did last year has really been the most resonant talk that I've done. And so I think it's something that people are starting to feel across the industry, where they're like, "Oh yeah, we can't do the old design process anymore. We are using tools like Claude Code and v0 and whatnot, to start to spin up prototypes, and PMs are starting to spin up prototypes and stuff like that as well. " So I think there's something there emerging. But the other interesting observation with that talk too, was there was actually also a decent amount of backlash. People clearly have invested their entire careers in learning, teaching, using this really stable design process. And I think there was a lot of discrediting like, "Oh yeah, we can't do without discovery. We can't do without these pieces of process." So I think there is still a piece of the industry that is not quite there yet in terms of this way of working, if that makes sense. Yeah.…

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