Lenny Rachitsky: belief

Transcript context

…That's exactly right. I think one way of thinking about it, with founder-led sales, it's always about exchange of value, right? You want to be able to give the customer this feeling that they're getting an amazing product. In exchange they're going to pay you money for it. I think with founder-led marketing, it's almost this mindset of you want to give people a ton of content, maybe it's a value in the content, so you're sharing something, maybe some secret tactic or you're giving them something where inherently there's value in it, and in exchange you sort of get goodwill back. You're not necessarily getting money back, you get goodwill. They're going to follow you, they're going to engage with your post, they're going to tell others about it. And then over time you can exchange maybe some of that goodwill for actually talking about my product and announcing it and they're going to help amplify the news. And I think that's magic, where you kind of bank the goodwill for a long period of time by providing just a ton of value with no expectation of anything immediately in return. The book I always point people to when they're struggling with this sort of thing and like, "Okay, I did this and no one cared, didn't do any good," is there's a book by Scott Pressfield, I think is his name, called Nobody Wants to Read Your Shit, which is exactly what is right. Nobody wants to read it. The bar for people to care is very high. There's so much stuff to read and process. And so this book gives you a really good lens of just like, okay, the bar is very high and nobody wants to read your shit, so you have to try really hard to make it really good. Great reminder.…

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