Henry Oliver: belief

Transcript context

…It sounds very British to me. I think it’s England. It’s like a little short film, and it’s this story about rebellion and whatever. Then, at the end, it says “Levi’s.” Obviously, they show you the pocket of the jeans in the ad. Maybe that’s a good ad. I don’t necessarily think so, but it’s indicative of the way things have gone that, in pursuit of that mood or that vibe, you just get this short entertainment. At the end, you’re like, “I don’t know what I was being advertised. I don’t know what product it was. No one showed me anything useful.” The real creative revolution happened in the ’50s under David Ogilvy. He joined the hard sell with the image, and that’s when advertising still works. Those are the adverts you remember. Those are the adverts that make you want to buy things. You’re actually quite good at advertising. You do it on your podcast. You do it on your blog. You do a little bit of the hard sell, a little bit of the image. I think everyone knows that that’s what works, but they want to be cool. They want to do the creative revolution, and we just get these adverts that suck. Are you up for a round of overrated versus underrated?…

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