Georgiana Laudi: evaluation

Transcript context

…And in detail, I forget if I told you this, but Airbnb hired a full-time storyboard artist from Pixar to draw these key frames. I think I did know that. I was very grateful to have seen it. I didn't realize at the time, but it changed the way, like you said at the beginning, it changed the way that I thought about marketing because it really made it obvious to not only me, of course, and to everybody, that customer experience layer, that marketers are so good at, has such an incredibly important role in driving revenue. Not just in building awareness, but in playing a major role in helping customers get value and catching them when they fall off and all that kind of stuff. So it changed a lot for us. And it informed the way that you approach your consultancy with Forget The funnel. So as a transition to talk about that, the way I'm thinking we approach this is, imagine a customer, what is the process you go through? What are the steps? How do you go about helping a company figure out where they should invest, what they're doing right and wrong? I should also mention you're writing a book about this that's going to explain this whole process, that's coming out later in the year.…

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