Elena Verna: commitment

Transcript context

…And I was just going to say, I think everyone listening to this that is working on something like this is probably thinking, "No, I think we have a good shot at this." ... is working on something like this is probably thinking, "No, I think we have a good shot at this. We've really thought deeply about this and it might actually be really positive." In your experience, it sounds like you've seen it work occasionally, or is it just never? The best I've ever seen is that it produced net neutral results and it produced us better ability to optimize towards something bigger. That's the best case scenario. So if you're working on it, my biggest advice is not to say you stop. Just understand that the goal here is not to drive at launch, in the seven-day readout after launch, some increased performance. The goal here should be, we will launch, we will probably see a hit, model out and forecast for a hit, and then give yourself two to three months at the minimum, ideally more like six months, to really optimize it back to a good standing where it can potentially outperform. But you need to bake in that three to six months of work after the launch, which is what a lot of companies and teams forget to do because they just move on. Because it's like big initiative, big pop, and off we go to our next project. I love that we're only at number three. This is amazing. Let's do number four.…

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