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Ryan Singer: observation

30 Mar 2025 Lenny's Podcast A better way to plan, build, and ship products | Ryan Singer (creator of “Shape Up,” early employee at 37signals)

“The question is what problem are we trying to solve, because the shaping work is more what are our options for the solution? And if the problem is too fuzzy and big, if the problem is just calendar, then the shaping is going to be this ever-expanding, never-ending thing, and we're not going to be able to get anywhere.”

— Ryan Singer

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Everything needed to verify it.

Speaker
Ryan Singer
Attribution
Verified speaker
Claim type
observation
Recorded
30 Mar 2025
Publisher
Lenny's Podcast

Transcript context

…So what I'm hearing is if you're on a, say, Agile Scrum team today, if you want to start trying this out, it's schedule a shaping session, assume it's six weeks to start, try to come into it with a framing of here's the problem we're trying to solve. Is that a good way of thinking about it, like the problem we're trying to solve? Yeah, for sure. The question is what problem are we trying to solve, because the shaping work is more what are our options for the solution? And if the problem is too fuzzy and big, if the problem is just calendar, then the shaping is going to be this ever-expanding, never-ending thing, and we're not going to be able to get anywhere. Yeah. Okay. So you spend three hours, maybe six hours in the first session. Would you recommend try to keep it to this many hours when you're first trying it up?…

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