Shawn Wang: belief

Transcript context

…Yeah. So the product, it's a LLM workflow or agent that interacts with the audiences of these customers. The clients we work with typically range from doing 20 to 150k a month on the top end. And that's after we spin the product up with them. The product will 2 to 5x their earnings, which is a very large amount and will take 20% of only what we sell. So we don't skim anything off the top of what they're already producing from their subscriptions or what they're selling. We just take a direct percentage of what we sell. And this 2 to 5x number is just because there's so much low-hanging fruit from either a chat team or a creator who just doesn't have the chance to interact with more than a tiny slice of their audience. You may have 100 fans on your profile, you may have 500,000, you may have a million. You can never talk to more than a tiny slice. Even if you have a chat team that's running 24-7, the number of concurrent conversations that you can have is still only a few per rep. I think the purpose of the product is to give the fans a good experience, make the creators as much money as possible. If we're not at least 2x'ing how much they're making, something is usually wrong with our approach. And I guess to segue into the product-oriented conversation, the main sort of functions is that it builds relationships, it texts with media, so that's sexting sessions, it'll fulfill customer requests, and then it'll negotiate custom content. And then I say there's the technical challenge of replicating the personality, and then sort of the product or business challenge of providing the critical elements of a fan experience for a huge variety of different creators and different fans. And I think the variety of different creators that we work with is the key part that's made this really hard. So many questions. Okay, what are the variety? I don't even know. We're pretty sex-positive, I think, but feel free to say what you think you can say. I guess the first time we worked on a profile that was doing at base over $150K a month, we put the product on and produced nothing in earnings over the course of two days. We were producing a few hundred bucks when you expect $5,000 per day or more. And so we're like, okay, what went wrong? The profile had been run by an agency that had an offshore chat team before, and we were trying to figure out what they had done and why they were successful. And what we were seeing is just that the team was threatening fans, threatening to leave, harassing fans. Fans were not happy. It was complaining, demanding they tip, and we're like, what's going on? Is this sort of dark arts guilt? And so what it turned out was that this creator was this well-known inaccessible diva type. She was taking on this very expensive shopping trip. People knew this. And the moment we put a bot on the profile that said, oh, I'm excited to get to know you. What's your name? Whatever. We're puncturing the fantasy that the creator is inaccessible. And so we realized that we need to be able to provide a coherent experience to the fan based off what the brand of the creator is and what sort of interaction type they're expecting. And we don't want to violate that expectation. We want to be able to give them an experience, for example, for this creator of where you prove your masculinity to them and win them over in some way by how much you spend. And that's generally what the chat team was doing. And so the question is, what does that overall fan experience look like? And how can our product adjust to a variety of significantly different contexts, both serving significantly different creators and serving fans that are wanting one or multiple on different days of a relatively small set of things? That makes sense.…

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