Speaker unverified: preference

Transcript context

…I don't know if this is how you're thinking about things, but with watches, it's like this little preview of what it could be. But the thing about watches is the super rare stuff—it was hard to get. My dad's really into watches. But you can also buy it anywhere. You don't have to buy it at Hodinkee. You can buy it at Hodinkee, you can buy it elsewhere. That may or may not be true depending on where you go with Proof. It's not a retail environment. The thing is for us with Proof (and this is what Hodinkee did as well) I don't think of these businesses being built in the next six months to a year. We need to spend the first three years gaining trust. The main thing is in-depth editorial, content that is worth reading, and a brand that you can trust to bring the best artists to you and explain why they're the best. That means are above and beyond me. I'm going to be looking to hire editorial folks that are both traditionally and classically trained art critics that are also embracing the NFT world and give us both perspectives. We need to know why something might be historically important when it comes to the new stuff that's being created on the NFT front. It's going to be a fun little adventure. I found a whole new thing that I'm imagining I’m going to be very geeky about. I'm excited to listen and tune in, Kevin.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.