Todd Jackson: belief

Transcript context

…Awesome. Okay. So B2B founders, sales-led in the first six to nine months of their journey. Awesome. That's right. Yes. You talked about the science of this. I imagine you don't want to overpromise this is going to help you find product-market fit, step one, two, three profit. How do you think about just what the benefits of this are and how people should think about the chance that they will find product-market fit at the end of this journey following this framework? We can't guarantee success here. I just want to contextualize that finding extreme product-market fit is very, very hard. And what we are trying to do is increase your odds, increase the odds, reduce the role of luck, give you a framework and way of thinking about the things that you need to do. And I think that that can increase the odds. Like I said earlier, the majority of startups are getting stuck at these first couple levels. I think if you know what the path looks like and you know what the levers are at your disposal and you know what you need to aim for, I think we can get more of these companies to level three and level four product-market fit, which is where you really want to be and where you have a very valuable company. Perfect. Okay, final question. You launched a whole program for founders to go through and learn all of this in depth, many week kind of program. We're going to be covering a lot of it here for folks that want to go a lot deeper and actually go through this program. Talk about how they find this and how this program works.…

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