Chris Hutchins: recommendation

Transcript context

…What kind of benefits and good things have come out of having a podcast and launching a podcast or running a podcast? I think we all run into people and you're like, "Gosh, this person's really smart. I wish that I could just pick their brain for an hour." And sometimes you could just email them, be like, "Hey, could we schedule some time in a month and we could just chat?" But that sometimes just feels like a weird thing to ask. The podcast gives you this great platform, you're like, "Well, I have a podcast. And so I would love to invite you on and help you amplify your message and spend an hour trying to understand everything about topic X, Y, Z." And sometimes it's really nerdy and nuanced and sometimes it's broad, but being able to have a reason. I think one of my first episodes was with a guy named Morgan Housel who wrote a book called Psychology of Money. I read the book, I was like, "This is a great book. I have so many questions." But like what I'm I going to od? Randomly email this person I don't know and say, "Hey, I loved your book. Can I just ask you questions for 45 minutes?" I would never do that. But I randomly emailed him and said, "Hey, we've never met. But I have a podcast." I don't even think it had launched, "It's launching next week, but I'm really excited about it. Could I pick your brain? " And he was like, "Sure." So I would say the biggest thing is it just gives you a platform to explore your curiosities on things provided that you can really focus the thing that you talk about on one vertical, niche, something so that people learn what it's about. Because the hardest part about podcast growth is there's like four million podcasts and you've got to find a way to stand out in a sea of many podcasts. Let's actually talk about that. I was going to ask you about that. There's like four million you said, that seems right. It's probably a four million launched to date. Also, if you're someone that's thinking about, "Should I do a podcast? Should I not do a podcast?" Do you have any advice for just signs that this might be a worthwhile endeavor with your time versus signs you probably should not do this, do not even-…

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