Carilu Dietrich: evaluation

Transcript context

…You should absolutely do that. That sounds very cool. You talked about how you work with companies from 30 million to 500 million. What is it about that stage that's unique, and what happens after 500 million, and what's the difference before say 30 million? I know it's not an exact number, but how do you think about that range? No, it's not an exact number. My bottom number is because there's this early stage of product market fit where the founder and the company are trying to figure out who their real ideal customer profile is, and can they sell to them consistently? So I've worked for some early stage startups where we've tried lots of different things, but they're not repeatable. You can't scale it. "This product works for this. This product works for this too and it works for this," but those are all kind of unique cases studies. And so my skill is in helping people scale. And so if they've already found product market fit and they've gotten some funding or they're bootstrapped, but have enough funding to really be trying to build out marketing in a marketing team, that's when I know what each stage looks like. So I know what $30 million great teams look like, and 50 million, and 100, and 150 million, 200 million. My ride at Atlassian was from about 100 to 500. And then over 500, the act of going public, being an early stage public company, I know what that all looks like. And then beyond that, there's public company consultants I think more, that do more specific things. I more help the CMO and CEO structure for the next stage of growth, because they're going through it so fast, they haven't hired someone yet who's already seen. Got it. One very nuanced question I want to ask you is about bundling. So there's HipChat and Slack kind of ate their lunch, not necessarily through bundling, but there's Slack. And then Slack, I don't know if it's true, but it feels like Microsoft Teams is eating their lunch with bundling. And I'm curious, what do you think of bundling as a strategy to win long-term? And also, how do you compete against say, a Microsoft that may one day bundle your product for free, and you might be in big trouble?…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.