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Sri Batchu: belief

25 Jun 2023 Lenny's Podcast Lessons from scaling Ramp | Sri Batchu (Ramp, Instacart, Opendoor)

“Just things that don't neatly fit into a box that we think could be cool or fun to try to just do more experimentation that is cross-channel, cross-team.”

— Sri Batchu

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Everything needed to verify it.

Speaker
Sri Batchu
Attribution
Verified speaker
Claim type
belief
Recorded
25 Jun 2023
Publisher
Lenny's Podcast

Transcript context

…Super interesting. Maybe on that topic, can you just talk about how your growth team is structured at Ramp? What are the kind of sub-teams and how do you think about? We've got an organization today that might evolve and if we get to that topic we can talk about it, but historically the way we've been organized is we've got channel based teams that are deploying spend in a given channel. So we've got a paid marketing team, a lifecycle CRM team, we've got a field marketing team, et cetera. And then we've got a product engineering team that is supporting growth and sales and helping each of these channels be more effective that's dedicated to growth. And then separate from that, we've got a small kind of what I call an innovation or skunk work type of team that works on cross-channel. Just things that don't neatly fit into a box that we think could be cool or fun to try to just do more experimentation that is cross-channel, cross-team. Definitely sounds like the most fun team. What are some of the things they've done or work on in the skunk works team?…

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