Lulu Cheng Meservey: evaluation

Transcript context

…Maybe just thinking about diagnosing why your comms may not be working. This may be too big of a question, but just what other explanations could there be for why no one cares about what you're trying to put out? You're doing it as a corporation instead of a person. This is another super common mistake is you're letting yourself speak like a faceless corporation because it feels like that's what you should do now. Okay, now you're a real company and now you got to do real company stuff, that means you have to issue decrees on behalf of the C corp and you don't. And it doesn't work because people don't trust institutions. People don't like corporations or at least are not passionate about them. People care about people and trust and like people, and so there's a sense of wanting to cosplay an executive and it doesn't work, it doesn't resonate. A good example of this would be Ryan Peterson at Flexport. His company, even after it got huge, he never became the generic corporate chief. He always was a person. And there are people, many, many people who became interested in Flexport because Ryan's an interesting guy. And it's not like they had a passion for logistics and freight and shipping, but he's doing something interesting. And then he became the human gateway drug for people to become interested in his company. Yeah, absolutely. He had that crazy viral tweet about the ports and that's a really good example. Man, I was going to go in a different direction, but maybe we go to this idea of going direct. You're a big fan and Balaji is a really big fan of this too, speaking of just the importance of going direct. So maybe just talk about what does that mean and why is that important these days?…

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