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Published · transcript-backed

Howard Schultz: belief

4 Jun 2024 Acquired Starbucks (with Howard Schultz)

“I don’t think anything would’ve been executed like Starbucks. But I think someone would have showed up.”

— Howard Schultz

Source trail

Everything needed to verify it.

Speaker
Howard Schultz
Attribution
Verified speaker
Claim type
belief
Recorded
4 Jun 2024
Publisher
Acquired

Transcript context

…A Dunkin Donuts for instance. I don’t think anything would’ve been executed like Starbucks. But I think someone would have showed up. The opportunity was just too much white space. There was clearly demand there. We were coming off this horrible Folgers and Maxwell House era, and there was this growing demand. But that doesn’t mean that a company like Starbucks would’ve been created. It means just in some way that consumer demand would’ve been satisfied.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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