Evidence receipt / belief
Published · transcript-backedLaura Schaffer: belief
9 Mar 2023 Lenny's Podcast Career frameworks, A/B testing mistakes, counterintuitive onboarding tips, selling to developers | Laura Schaffer (VP of Growth at Amplitude)
“I think probably the one that most succinctly describes it as just, it ended up being a create your own demo experience which made you talk about the psyche of people.”
Source trail
Everything needed to verify it.
- Speaker
- Laura Schaffer
- Attribution
- Verified speaker
- Claim type
- belief
- Recorded
- 9 Mar 2023
- Publisher
- Lenny's Podcast
Transcript context
…That is awesome. So basically it's like a low code Twilio app? Yeah, it ended up being, we had a lot of pet names, nicknames for it. I think probably the one that most succinctly describes it as just, it ended up being a create your own demo experience which made you talk about the psyche of people. We talked about how developers telecom until can be intimidating. We'll talk about the non-development, sometimes the buyers or the people who are instantly buying decisions, for them, it was not only was it telco, but it was the developer stuff was inaccessible but they still wanted to jump in and they wanted to have that experience. And so this was a way for us to give them momentum, give them comfortable. Geez, I can get this running my development team, I'd definitely do it. And so it was a very powerful moment where we could really address the psyche of those users, get them excited about Twilio, and then give sales the ability to give something powerful to those non-engineering buyers and folks they're talking to. So genius, looking back seems like an obvious win. One of my readers suggested that I start a series of the story of a feature and walk through the discovery ideation development iteration and this feels like a really interesting example of that. But anyway. I got just a couple more questions. I know we've been going for an hour now. But I have questions, I don't want to let you go just yet, and they're on growth. So one question is just you worked at Twilio, which is very product led growth. You're now Amplitude, which is more sales driven and I know you're trying to go more product led. I know Elena talks a lot about this, how every company needs to have product led motions, otherwise they're going to be disrupted by someone that comes product led. And I don't know what hires, which blanket would they fall into?…
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