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…I want to maybe just cover the origin story. Just how did you two meet? What was the was this the first idea you started working on? Was there something else before? I can start. So Ethan and I, we know each other from six years now. He had a company called Squad. And before that was called Olabot and was a personal AI. Yeah, I should. So maybe you should start this one. But yeah, that's how I know Ethan. Like he was pivoting from personal AI to Squad. And there was a co-watching with friends product. I had experience working with TikTok and video content. So I had the pivoting and we launched Squad and was really successful. And at the end. The founders decided to sell that to Twitter, now X. So both of us, we joined X. We launched Twitter Spaces. We launched many other products. And yeah, till then, we basically continue to work together to the start of B. The interesting thing is like this isn't the first attempt at personal AI. In 2016, when I started my first company, it started out as a personal AI company. This is before Transformers, no BERT even like just RNNs. You couldn't really do any convincing dialogue at all. I met Esther, who was my previous co-founder. We both really interested in the idea of like having a machine kind of model or understand a dynamic human. We wanted to make personal AI. This was like more geared towards because we had obviously much limited tools, more geared towards like younger people. So I don't know if you remember in 2016, there was like a brief chatbot boom. It was way premature, but it was when Zuckerberg went up on F8 and yeah, M and like. Yeah. The messenger platform, people like, oh, bots are going to replace apps. It was like for about six months. And then everybody realized, man, these things are terrible and like they're not replacing apps. But it was at that time that we got excited and we're like, we tried to make this like, oh, teach the AI about you. So it was just an app that you kind of chatted with and it would ask you questions and then like give you some feedback. But Hugging Face first version was launched at the same time. Yeah, we started it. it was just an app that you kind of chatted with and it would ask you questions and then like give you some feedback. But Hugging Face first version was launched at the same time. Yeah, we started it. We started out the same office as Hugging Face because Betaworks was our investor. So they had to think. They had a thing called Bot Camp. Betaworks is like a really cool VC because they invest in out there things. They're like way ahead of everybody else. And like back then it was they had something called Bot Camp. They took six companies and it was us and Hugging Face. And then I think the other four, I'm pretty sure, are dead. But and Hugging Face was the one that really got, you know, I mean, 30% success rate is pretty good. Yeah. But yeah, when we it was, it was like it was just the two founders. Yeah, they were kind of like an AI company in the beginning. It was a chat app for teenagers. A lot of people don't know that Hugging Face was like, hey, friend, how was school? Let's trade selfies. But then, you know, they built the Transformers library, I believe, to help them make their chat app better. And then they open sourced and it was like it blew up. And like they're like, oh, maybe this is the opportunity. And now they're Hugging Face. But anyway, like we were obsessed with it at that time. But then it was clear that there's some people who really love chatting and like answering questions. But it's like a lot of work, like just to kind of manually. Yeah. Teach like all these things about you to an AI. Yeah, there were some people that were super passionate, for example, teenagers. They really like, for example, to speak about themselves a lot. So they will reply to a lot of questions and speak about them. But most of the people, they don't really want to spend time. And, you know, it's hard to like really bring the value with it. We had like sentence similarity and stuff and could try and do, but it was like it was premature with the technology at the time. And so we pivoted. We went to YC and the long story, but like we pivoted to consumer video and that kind of went really viral and got a lot of usage quickly. And then we ended up selling it to Twitter, worked there and left before Elon, not related to Elon, but left Twitter.…

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