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Evidence receipt / belief

Published · transcript-backed

Howard Schultz: belief

4 Jun 2024 Acquired Starbucks (with Howard Schultz)

“Yeah, that’s what happened. And because coffee has a shelf life of basically a week to 10 days, and we didn’t have a vacuum bag at that time, we were shipping small amounts because to Jerry Baldwin’s credit, he had such a fastidious point of view about quality and freshness, and I think that had a huge impact on me.”

— Howard Schultz

Source trail

Everything needed to verify it.

Speaker
Howard Schultz
Attribution
Verified speaker
Claim type
belief
Recorded
4 Jun 2024
Publisher
Acquired

Transcript context

…Tourists would come, they would buy a bag, and then they would fill out some information, say I’d like to have this mailed to me. Because I don’t have anything like it in my city. Yeah, that’s what happened. And because coffee has a shelf life of basically a week to 10 days, and we didn’t have a vacuum bag at that time, we were shipping small amounts because to Jerry Baldwin’s credit, he had such a fastidious point of view about quality and freshness, and I think that had a huge impact on me. But this couldn’t have been a great business. You’re shipping small amounts. . The logistics costs, the scale……

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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