Lenny Rachitsky: evaluation

Transcript context

…It's all about how you present them too. Storytelling is a big portion of it actually to stick. Already insight. That's an insight right there. There's two areas that I want to spend time on with you, and these are areas I know you've been thinking a lot about. One is growth tactics that never work, that people keep spending time on and waste their time on. And I know you have a nice list of things you've seen that just don't work that people keep trying. And then two is growth frameworks, your favorite growth frameworks to help people wrap their mind around how to think about growth and grow their product. We're going to start with growth tactics that never works. Maybe just frame what we're going to talk about, talk about what this list and collection of tactics that we're going to talk about is. Growth is a fairly new field compared to marketing or product management or engineering. There's a lot of people that are now accumulated that have 10 years or so experience, but there's also a lot of newcomers and because there's ratio of actually newcomers, it's much higher than those people that have five, 10 years of experience of doing growth. You have a lot of renowned interest in growth hacks. What is the sure things to get growth? What is the sure thing to get that metric up? How can I contribute to success with the company the fastest way possible? All of these shortcuts and obviously in the age of social media where everybody and anybody tries to share their tips and tricks and this and that, people are grasping for oftentimes things that are completely out of context or they are very specific to one example and actually do not apply as a pattern or simply not even applicable to their type of business whatsoever. There's just a lot of failure happening in growth teams. Actually, I think growth teams are becoming one of those departments that has a higher head of growth firing rate than even CMOs because people are coming in, there's a bunch of expectations, "Hey, you're ahead of growth or you are a growth pm or you're a growth marketer, you're supposed to drive growth." And when that growth does not happen, here comes the axe and people off they go and the recycle and cycle starts all over in order to populate those positions. I think that there's just a lot of misinformation I would say probably out there in terms of what growth actually is and how it should be done in the companies. And today I just want to cover some of the biggest ones that I see as a patterns as I'm advising companies, as I'm operating in companies because it's just so blatant yet there's very few pieces of information on this for people to learn from.…

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