Yuriy Timen: evaluation

Transcript context

…The only thing that's worse than a channel or a tactic that you tried not working. The only thing that's worse now is when you didn't give it the appropriate shot, right? And you prematurely were erroneously concluded that it doesn't work and it's remarkable how often you find that to be the case when I talk to companies, "Oh, YouTube, we tried it. It doesn't work." I'm like, "Okay, can I see what you've tried?" And then you look at it and you're like, "Oh, this thing was not designed to even have a shot at working from the get go." Yuriy Timen is a full-time advisor to companies looking to figure out their growth strategy. He's worked with companies like Canva, Airtable, Otter, Whimsical, Hims, Flow Health, and a dozen others. I know a number of founders who have worked with Yuriy and they all tell me that he transformed how they think about their growth. Before becoming an advisor, he spent nine years at Grammarly where he led growth in marketing and helped turn that into the household name that it is today. In our chat, we get incredibly tactical about all of the ways that you can grow your product, including when and how to invest in virality, SEO, and paid growth. What's changing across each of those channels and the most common failure modes for B2C startups. This is the most tactical and actionable conversation I have had yet on how to grow your product, particularly a subscription product. And I'm really excited for you to hear it. With that I bring you Yuriy Timen. Hey, Ashley, head of marketing and Flat File. How many B2B SAS companies would you estimate B to import CSV files from their customers?…

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