Georgiana Laudi: evaluation

Transcript context

The problem with funnels and pirate metrics and the favorites that I love to pick on are MQLs and SQLs is that nobody knows what those mean. It puts every customer in the same sort of buckets. It assumes that all customers and all products are the same. It puts businesses, or they, I should say, puts businesses at the center of the business versus putting customers at the center. Right? It's about the values of the business, not the value to the customer that's being measured. Also, it just kind of feels gross for people, this idea of pushing people through a funnel. And then probably a particularly relevant for SaaS companies is that recurring revenue businesses, you cannot think about marketing and growth and the business overall as ending an acquisition, otherwise you're not in business anymore. And the vast, vast majority of these models don't take post-acquisition, retention, expansion, all of that into account. So yeah, in a nutshell, funnels are bad. Welcome to Lenny's Podcast. I'm Lenny, and my goal here is to help you get better at the craft of building and growing products. I interview world-class product leaders and growth experts to learn from their hard-won experiences building and scaling today's most successful companies. Today, my guest is Georgiana Laudi. Georgiana, aka Gia, runs a consultancy called Forget The Funnel, where she works hands on with SaaS companies to help them unlock and accelerate growth. As you'll hear, she often finds huge unlocks and opportunities often doubling or tripling conversion in various points in their product flows. In our conversation, she shares the exact process that she goes through to help companies figure out where their biggest growth opportunities lie, and also how to execute on them. We chat about how to identify your most important customers, how to very practically map their journey through your flows and set goals, and then execute on your ideas. There's a lot of wisdom and some fun stories packed into this episode. So with that, I bring you Gia. I'm excited to chat with my friend John Cutler from podcast sponsor Amplitude. Hey, John.…

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