Yuriy Timen: evaluation

Transcript context

…Yeah. Going back to point you made earlier about paid being a really interesting opportunity right now because it's become harder. Would you say generally you're kind of like pro, tri paid, go paid be in this time because I'm finding a lot of startups are like, "Oh, we can't do paid anymore. We're trying all these other approaches to grow." Is that like alpha right now? Start thinking about paid in a creative way and maybe this is going to be a huge advantage. So there are two pieces to do paid. I mean I'm oversimplifying, but I think people will hopefully appreciate the over the oversimplification. Number one, because it actually drives returns at efficient unit economic, whatever that may mean for your company, your business, your industry. The other way to do it is because it's a very quick way to get learnings on messaging and positioning on designs on features. You're thinking of launching et cetera, right? It's hard to get faster learnings at scale than A/B testing headlines, Google search or whatever. I think the problem that I find is when a company can't have which camper in or where they try to say that they're in both, but really it's like, "Okay, you're funneling a hundred K a month. " It's super inefficient and they're not even running experiments to actually get the learnings. I can assess the company, even if I don't download the industry as well, based on just seeing their funnel performance, their conversion rates, their retention curves, their LTDs, understanding their churn. I could say whether they stand the chance at making paid work as a former strategy. So not just the learning mechanism, not just the kind of a feedback engine, but actually a profitable at delivering acquisition channel or strategy. And if I see that they're not there because the funnel doesn't convert well, the users don't retain the LTDs are too low. Then I say, "Hey, it's not time for paid. Maybe car on a little bit of budget if you want to quickly test positioning and things like that. But it's just too soon." But instead I encounter a company that's really healthy conversion rates, strong LTDs. I do a little bit of competitor research and I can see where the opportunities are, which channels are less saturated than others. Then I may say, "Hey, it's worth it. It's worth a go." And also just seeing the bigger picture of their financial health, how much runway do you have? What does your monthly burn look like? Right? Because paids like cash going out the door and it will return hopefully at some point might be six months might be a year, and so that's a real constraint. You mentioned onboarding and funnel conversion. Two questions there. One, do you have a heuristic of here's good for conversion rates? Is there something that you think about there that you could share or is it very case dependent?…

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