Lenny Rachitsky: preference

Transcript context

…ompany. These moments of calibration start that. Then having leaders do this creates this, number one, it cascades this idea of the importance of owning your journey and then also has upstream impact. Because when people see the state of products in the wild as a user would, they learn a lot about what are some of the bigger opportunities that we can make to make the product better? What are some of the things that maybe we want to change in our process to make sure that we have even better things coming into the wild? One of the best parts of this is, since then we've learned that folks have seen that like, "Oh my goodness, our SEO for this particular product or the way we're articulating it doesn't align to actually how we want people to understand it later on in the journey. So if we improve this over here, we're going to improve outcomes later on." They're seeing that and they're now able to make that happen even faster to make some of the changes there. Then my real favorite part is that we're hearing from folks that maybe at first didn't see this as necessary, that maybe in different functions that are just like, "Oh, I was so very focused on executing the technical ability of what I do on this thing, but I hadn't seen it from this lens before." Now there're actually converts of like, "Yes, this is a really important part of it." That goes back to the point of it's a group effort. You don't want just one function looking out for the quality of the product. So, having engineers and product managers and people of different disciplines walking the store, seeing the experience, feeling it firsthand, I think will lead to better care in all of the details that will aligned to better craft in the end. Oh man, what an awesome process. I have a million questions I want to ask to better understand how you operationalize this. I'll try to ask just a few. But one thing that stood out about this process is I think people kind of don't trust their own judgment when they're looking at their own product. They kind of, especially product managers, almost have to feel like they have to rely on user research or data to know a thing versus like, "I just see this and it feels bad to me. " I think I've learned over time more and more that you should really trust that, because you're spending your energy trying to use this thing, you're not that different from a potential user. So, I love that this actually relies on your personal judgment trying to use a thing, which I think people undervalue. Yeah.…

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