Speaker unverified: belief

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…Yeah. I mean, that compares favorably with like, you know, hacks today with, like, Facebook. Exactly. But I think the other thing I would say is if you know you have 18 opportunities to exceed your customer’s expectations or flubbing, everything matters. So your attention to detail and your “earn it every day” attitude becomes present... I’d like to go back before we leave the IPO, just one anecdote. So in an IPO and it’s still remarkably similar today, the management of the company goes around the country and depending upon the size of the IPO, perhaps the world, and pitches to investors, and they do it in two formats. One is group breakfast and lunches, and the other is one-on-ones. The one-on-ones are for the biggest investors: Fidelity, T. Rowe Price, Capital Research. So in the Starbucks IPO there were 60 one-on-one schedules over a two-week period, and it was 8 or 9 days in the United States and a few days in London, Paris and Geneva. That is a lot of meetings in a short period of time.…

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