Annie Pearl: evaluation

Transcript context

…Is there anything else that has made a big impact on your ability to build and ship and execute as a company in terms of changes you've made in terms of how the company and how the teams build? I think one of the biggest changes that we've made, when I first joined, again, we had a product that served a lot of horizontal users. We help solo users who are freelancers, consultants. We help sales teams, we help recruiting teams, we help customer success, we help folks in education. So, we had a very broad user base. And what that means is that product managers in particular are I think had a really hard time prioritizing. At any point in time, it was really difficult to say, should I do work on feature A or for feature B without that clarity? And so, I think one of the most impactful things we did pretty early on in my tenure here was to hone in on our overall product strategy, but a poor piece of that being what's the actual market we're going after? What are the segments of that market? Who are the personas within the segments of that market? And so, we've made a pretty clear distinction now that while a lot of the feature work that we'll do to support our target personas of sales teams, customer success teams and recruiting teams will impact folks who are not in those personas. Those are the core ICPs that we're going after. And so, historically, that would've been always a sort of trade off decision and a question. And now I think we have a lot of rigor around who our target market and then persona we're going after. And so, teams can use that to prioritize and also just deliver better value for those users. So, it sounds like the biggest unlock and one of the biggest unlocks for making the team more efficient, move faster, make decisions quicker, is narrowing in on exactly who you're going to be selling to.…

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