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Published · transcript-backed

Ted Gioia: evaluation

6 Nov 2019 Conversations with Tyler Ted Gioia on Music as Cultural Cloud Storage

“Then as I was doing the research, I realized that, in fact, the cool ethos was something that had a beginning and an end.”

— Ted Gioia

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Speaker
Ted Gioia
Attribution
Verified speaker
Claim type
evaluation
Recorded
6 Nov 2019
Publisher
Conversations with Tyler

Transcript context

…When and why did jazz stop being cool? Well, you know, cool stopped being cool. I wrote this book called The Birth and Death of the Cool a few years ago. It was a shock to me because I was going to write a history of cool as this timeless thing. People always want to be cool. Then as I was doing the research, I realized that, in fact, the cool ethos was something that had a beginning and an end. In around the year 2000, cool became uncool. Why did that happen?…

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