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Published · transcript-backed

Howard Schultz: belief

4 Jun 2024 Acquired Starbucks (with Howard Schultz)

“I don’t think people knew what I was even doing. I think maybe a few people. I just had the thought we got to put this in a bottle.”

— Howard Schultz

Source trail

Everything needed to verify it.

Speaker
Howard Schultz
Attribution
Verified speaker
Claim type
belief
Recorded
4 Jun 2024
Publisher
Acquired

Transcript context

…And was there an internal revolt? Because I could imagine people saying this is a bridge too far. I don’t think people knew what I was even doing. I think maybe a few people. I just had the thought we got to put this in a bottle. We have to put this in a bottle. This product, if I’m remembering right, was so successful the instant that it hit short store shelves. You had to pull it all off because you needed to create new manufacturing processes and spin up new factories in order to make enough to actually satisfy demand.…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.

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