Elena Verna: uncertainty

Transcript context

…... and then Mixpanel's I think is called Signal. Yep. Honestly, to be fair, most of the time I've done it manually at first because it requires so much understanding of the data, and if the data is correct and if I'm even seeing because you don't want to throw in too many co-related variables into the model because then you have issues of those variables like describing themselves, so to speak. Even if they're firing, there might not be actual predictive. It's partnership with analytics team and it's partnership with the intuition from the sales team. Then, you can start throwing it into a regression model and start to automate and think about scaling it, which there is a lot of PLS platforms that are coming up and finding their product-market fit at the moment that can do that for you. I don't know if I would start there right from the beginning unless you actually understand the data because buying a platform will not bridge the gap for you understanding what actually matters in your data. Buying a platform or using a third-party solution will help you scale your efforts once you hit the first first, let's say, data sales fit that you can then scale and disincrease distribution of. Data sales fit. Wow, that's a new term. There we go. I have not heard that before. Data sales fit. I love it, so you're saying basically start manually to make sure you fully understand what's going on?…

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