Lenny Rachitsky: preference

Transcript context

…I love it. I love it. This season is insane. I'm so curious where it all goes. Maybe just the last question before very exciting lightning round. Spotify is, at this point, the biggest podcasting platform for me specifically and I think globally, and I love using it. It works great. I'm curious just what's next for Spotify and specifically Spotify podcasting. Gustav Söderström There are two sides to it. It's for Spotify creators and for Spotify listeners. For Spotify creators, there are two things. One is, and this is what we talked about at Stream On, we talked about it also for music discovery, but it's the same problem and even harder for podcast. So we're still focused very heavily on helping podcast creators find more audience. This is ... Like I said, it's even a bigger problem to break out of your habits and your bubbles in podcasting. Such a big investment to find a new podcast. And so that is something, I think, we could and should do really well. So we keep investing a lot there. And as I said, you'll see more as we roll up more features now. Gustav Söderström The other big need for creators is monetization and you can monetize today in many ways with DEI and Spotify SEI and so forth. But we're working hard to expand that and make it better because the industry is starting to mature and I think this is one of the biggest needs and the biggest things we could do for creators to help them monetize better, actually both free and paid. We also have paid podcast. So that's on the creator side. Gustav Söderström On the consumer side, I don't want to share too much. We've shown that we're investing a lot in discovery. I want to keep some secrets for when they roll out, but we are investing a lot in the user expense itself. I think it's far from optimal yet what it could be. One thing that I can share that we're investing a lot in is just the ubiquity and playback across different devices and in cars and all these things that we've done well for music. But I think the listening experience can get a lot more seamless. I think search can get better. The data about podcasts and ... Well, I don't want to say too much, but looking at AI and generative technology, there is a lot that can be done. All right.…

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