Sri Batchu: recommendation

Transcript context

…Got it. Okay. Great. Maybe one last question around growth specifically. What are some of your favorite tools for the growth team, either internally, whatever you can share, or externally that just allow you to operate efficiently and effectively? A couple of things that we've used, I mean, one simple thing is for sprint planning, actually, we use Airtable because the planning process and the scoring is so much more analytical and the translation layer. So we've got a template on how we do our sprint planning and how we translate the various impact metrics into the common currency, which I enjoy, but I don't see it has to be Airtable. It's just some form of organization that works well for that. In terms of a very tactical growth tool that we've enjoyed recently is we used this company called Mutiny, which is also around customer, which is a tool for website copy, personalization. So they hook up with our third party data sources that we pay for, and based on what we know about the customer as they're landing on our page, we can personalize, copy, and design based on that. And that's had material impact and allowed us to scale website experimentation. Amazing. And then are there internal tools you've built to help with experimentation or I don't know, sharing data, dashboard? I don't know, is there anything else that's just like, wow, this really helps us move fast?…

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