Jason Shah: belief

Transcript context

…Yeah, another example would be great. One thought there though is do you think it was mostly the name and the concept or was it that it was a bigger idea? What do you think it was about reframing it that way that got people, "Oh wow, okay, now I'm really excited about it again"? That's a great point. I think it was a big idea, right, with a good reframing, and I think it's like many things where there's the substance of something and then there's the communication of it. And so, this is true often, for example, if a company is changing strategy. Oftentimes people might walk away feeling like, "Yeah, I guess I kind of agree with the strategy, but the way was communicated was really poor," or vice versa, like, "Yeah, they told us in advance and they sat us down all hands, but I really disagree with this strategy and I'm going to be dug into my heels and not disagree and commit now." So, in this case, I think you're totally right. If it was just window dressing of... Founders are too smart, especially at all these companies we've talked about, to be fooled with a simple renaming of something. But I think the combination of a bigger idea, more exciting idea that was at the heart of what we were all going after together, combined with a simple way of communicating it because I've also seen big ideas that are poorly communicated fall flat on their face and not achieve the intended outcome. Those two together, I think were a really potent combination. Awesome. I'd love to hear another example.…

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