Dana White: belief

Transcript context

…It could have been. What do you think about that matchup? It’s one of the greats, one of the great matchups that you’ve made, Conor McGregor versus Khabib. Yeah. At the time, I was incredibly criticized for putting together the spot that had the scene with the bus in it. The fucking medias, but they were saying that I was pandering to the violence that happened and trying to… I’m telling you a story, telling you a story of how we got here and how big this fight is, and how bad the blood is between these guys. And I mean, I think that’s what we do the best job at, is telling the fucking stories of why. We go into Monday. It’s fight week. We got a whole list of things that we do fight week. And then you get right down to the press conference on Thursday, the weigh-ins on Friday, and then the fights on Saturday. Now my people fly back home, they go to bed on Sunday night, and it’s Groundhog Day. We wake up again on Monday and it starts all over again. Every weekend, every Saturday, for a year. So there’s lots of stories that need to be told, there’s lots of… When you think about what I compete with, whatever takes your attention on a Saturday night is my competitor. So you’re always trying to build a foundation for great stories, and if the fighters step up, they step up and they can together create greatness.…

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