Likes Amazon.

Transcript context

…What's something relatively minor that you've changed in the way a product is built or just the company operates, that has led to tremendous impact on their ability to execute? On the product side, one of the concepts that I really like is the Amazon concept around writing the press release at the beginning of a product ideation. So one of the issues between marketing and product is the product will work so hard on something, and there'll be lots of different features, that it won't really be a theme that the marketing team can talk about. And then someone hands it to marketing and says, "Make this marketable." One of my mentors had this comment, "It's a bag of doorknobs." What do I do with this bag of doorknobs? Who wants to buy a bag of doorknobs? They want to buy the door and the concept. So I like this idea of writing a press release. Start with the end in mind, and then negotiate. Is this good enough? Will this really resonate? Or is this really what we're trying to build? Or is this really the outcome we're trying to get with the product? So I've heard about Amazon do it. We experimented with it at Classy. I haven't done it at mass scale, but I love the concept. Final question. I know you're a meditator. We've talked a little bit about your Buddhist nature. What's one tip for people that have been trying to meditate and just can't make it happen? What's your one tip for helping people meditate more often?…

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