April Dunford: recommendation

Transcript context

…I feel like I need a debate version of this podcast where people come on and- I know, but here's the thing that I think people should think about when they're looking at all this stuff because it's terribly confusing if you're trying to figure this out. The one thing I really dislike about the category creation folks is they say that's the only way that you can be successful. And in general, that's just not true about anything. There's lots of ways to do everything. And so I think people should mess around with stuff. And for any of these frameworks, I think they should look at it and see if it works for them and their situation. And maybe it does, maybe it doesn't. And I think they should steal things from wherever they can steal it and figure out what works in their own situation. My stuff, I like to think is a starting point, folks should use it as a starting point, but people shouldn't be slaves to it. There are lots of things that work at a market, and I think the only thing that we know for certain is that we can't say, "Well, this is the rule and it always works like this." If it was that easy, again, this wouldn't be so hard. We wouldn't have podcasts and newsletters and all kinds of things trying to figure this stuff out. Extremely true. Well, with that, we've reached our very exciting lightning round. Are you ready?…

Stored transcript either side of the excerpt. The highlighted words are the published quote; the surrounding text is unedited source, never generated.