Lenny Rachitsky: evaluation

Transcript context

…et notifications even as an unconfirmed account, and then if they clicked on any of those notifications, that would count as an account confirmation as well because they proved ownership of the email. It's just removing a micro barrier of having to go find the confirmation email, click it before you can do anything on the site. So I do think we've been relatively lucky in having a lot of high demand That meant that we could focus on just removing micro barriers. And then on the growth team, a lot of the iterations and optimizations were about removing just sort of friction. I love that framework of micro barriers and macro barriers, just thinking about ways to make this accessible to more people and also just helping them get through the flow faster. I also love your point about how a lot of growth teams get a lot of credit for growing a business when really in many ways it could have done really well even without that team potentially because product-market fit was so strong. I think about this with Airbnb honestly as just such after it gets to a certain point, such good product-market fit that who knows what would've happen if there was no one working on growth? It probably would've been okay for a long time. Totally. And then maybe where we do sort of see the impact is maybe something like the translations thing that we talked about. With the macro barrier, removing the language barrier, and so maybe the approach we took meant that we supported 100 plus languages instead of whatever the professional translators, we have the long tail of languages so that last person who's still speaking a near extinct language can still use Facebook. But yeah, I think that's right. I sometimes think that maybe some of our efforts were really more on the margin of a bigger trend around product-market fit.…

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