Speaker unverified: belief

Transcript context

…So to finish the Apple story, the short answer is it worked on 20-nanometer. Were there any trade-offs? Did pursuing 20-nanometer and spending the billions of dollars cost TSMC in any way? Well, it might have cost, but yeah, the story certainly does not end here. There was pricing. Everything was not easy pricing. Jeff came himself and we talked about pricing. Of course, we had done our homework also on the cost and what price we would accept. Jeff came and he told us just a number. He gave us his reason. He had to make his component costs meet this certain goal also. Anyway, that was settled. Jeff said ah, and when the pricing was settled, I said, let’s go out to dinner. We go to a Taipei three-star restaurant for dinner. Jeff jokingly said, ah, if you didn’t like the pricing, we’ll probably be going to a McDonald’s. Which was never in my mind, but he said that. Could you tell us a little more about what goes into considerations around pricing? I imagine things like the yields you think you’ll be able to get hugely impacts that.…

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