Lauryn Isford: commitment

Transcript context

…Oh yeah, I have used that. Okay. It's just like the turn an Airtable into a form. Yes, I've used it. Okay. Exactly. So, something we noticed is that there was a gap in feature parity for Airtable Forms where the submitter could not request a copy of their submission. So, I might send my T-shirt size to Lenny for a form around ordering swag for the company and then I might want to remember which T-shirt size that I ordered and get a copy of that in my email. We created that feature which as a result was gated on creating an account with Airtable, and we just turned it on and wanted to see what would happen because we knew from rigor of a wonderful product team doing robust customer analysis and also doing the data work that this is something that people wanted, that it was a feature that would bring value to customers, and that even if it didn't move certain metrics like a signup percentage, even if it might affect the mix shift of activation rate from folks who signed up, it would be net good for customers who were using forms and who were submitting them. So, we did roll that one out without an A/B test. It did have a big enough impact on our signup metrics that we saw at top line and didn't need the A/B test to see what was happening. And we also were able to use attribution to make some analysis possible after we rolled it out so we could learn from what was happening to the base afterward. Fascinating. That's a really good example, and I imagine that helps a lot when the head of growth is encouraging the team not to run as an experiment versus a PM on a subteam, like, "Nah, we don't need to run this as an experiment," because in that case you're already acknowledging that team, "You did a great job, look at this metric. Clearly this one moved. Clearly customers want it." So, to your point, basically this kind of stuff has to come top down probably for it to work well.…

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